not enough to buy an attractive vending machine in order to sell; you also need to find the best location. You need to take time to consider which position is best in order to make the most effective sales. Its not enough to dot vending machines around the building - you need to develop an effective marketing strategy to ensure you are successful. It’s not enough to rely on your common sense; take time to study a little human buying behaviour.
A high percentage of vending machine custom is from impulse purchases. An impulse buyer doesn’t actively seek a vending machine, they have no particular need for a product, but when out and about will spot something they fancy and buy it on impulse. It’s the same principle that is applied to petrol stations and their confectionary counter. As the customer walks in they have no pre-determined idea of wanting a chocolate bar and a bottle of coke however when presented the tantalising display they impulsively buy.
It also helps to think of the audience. Will the vending machine be located where there are likely to be children? If so it is a wise move to add something that will appeal to the age groups likely to see the vending machine.
When choosing the location think about where the highest footfall areas are. The places where people walk are those where people have time to look around and take in what’s on offer in a vending machine. Some sock machine of the most successful places to set up a vending machine are at shopping malls, hotels, train stations and theme parks for example. This is where paying attention to the appearance also plays a role. You can attract passers-by with attractive lights and sound.
At Intelligent Vending we offer a range of attractive vending machines offering a complete solution for all your intelligent vending needs.
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